Sylabus 2201 8 - Spring 2016 - Dr. Ann Kronrod(1)

Sylabus 2201 8 - Spring 2016 - Dr. Ann Kronrod(1) -...

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NORTHEASTERN UNIVERSITY COLLEGE OF BUSINESS ADMINISTRATION INTRODUCTION TO MARKETING 4 credits MKTG 2201, Spring 2016, Section 8 Mondays and Thursdays 11:45am-1:25pm, Behrakis Health Sciences Center 105 INSTRUCTOR: Ann Kronrod HOURS: Hayden Hall, Office 116b, by appointment EMAIL: [email protected] PREREQUISITES: UG ACCT 1201 [ can be taking concurrently] and Sophomore standing. TEXT: Armstrong/Kotler 12 th edition of Marketing An Introduction. Hard copies are available in the book store. If you prefer to purchase the e-text (at the cost of only $87), please note that the e-text is purchased directly from Pearson , not from the bookstore. At the end of the syllabus you will find directions to purchasing the e-text. SIMULATION: Web Marketplace Business simulation: Introduction to Marketing Purchase online during the fourth week of class. COURSE OBJECTIVES and GOALS: This course prepares students to perform marketing analysis and make decisions based on this analysis with regards to products, services, product lines, firms and brands. After an overview of the basic concepts used today in Marketing, we will learn the foundations of Marketing through in-class explanations and hands-on experience. In keeping with Northeastern’s Practice-Oriented Mission, our focus will be on “real world” examples and applications. We will focus on how people and organizations create value for one another through exchanges – i.e., through marketing – by assessing and proposing marketing solutions to real business situations. We will also explore how marketing can be useful in our everyday lives, making us more knowledgeable consumers. We will apply the text and class knowledge through exercises, written assignments, presentations and/or projects, and develop leadership and management skills in a marketing context through teamwork. Course Structure and Instructor Expectations: This course is a required core course for all business majors [if you are not a business major, you should be taking MKTG 2209]. It is intended to expand the student’s understanding of fundamental concepts needed to be a successful marketer and business person. It is also designed to explore our experiences and decision making as consumers. The instruction approach
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consists of application-oriented discussion of the topics involved. The basis for tests and quizzes will be classroom discussions and material in the textbook. In class, we will use a combination of lectures, team work, presentations and discussions to develop the vocabulary and concepts of marketing. The homework will apply and evaluate the academic concepts through “real world” exercises and short assignments. This class includes a simulation of marketing and business decisions. The simulation will allow student teams to apply the principles of marketing, combined with logical thinking, to a real market situation. Students should plan to actively participate in class discussions , bring in additional examples as
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