INT 610 week 4 - Module 4 MPI for Emerging Markets and Its...

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Module 4 – MPI for Emerging Markets and Its Implications Lisa M Iodice INT-610; Professor Ekern
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Module 4 – MPI for Emerging Markets and Its Implications Lisa M Iodice INT-610 “A narrow market definition limits your business opportunities. You have to see more to sell more.” – Jack Welch, CEO, 1981-2000, General Electric The Market Potential Index (MPI) for Emerging Markets is an index that measures emerging markets along eight different weighted dimensions so that these markets may be measured against one another using the same criteria in an effort to aid potential business investors in comparing potential markets to enter ("Market Potential Index (MPI) - 2014," 2014). Emerging markets are nations that are experiencing rapid economic growth and which are in the process of transforming themselves politically, economically and socially ("Hong Kong, China and Singapore Stay on Top of Emerging Markets According to Latest MSU-CIBER Index," 2011). There are eight different dimensions, each using various indicators, used to create the index: Market Size (using Electricity Consumption and Urban Population figures) Market Intensity (using GNI per Capita estimates and Private Consumption as a percentage of GDP) Market Growth Rate (using Average Annual Growth Rate of Primary Energy Use and Real GDP Growth Rate) Market Consumption Capacity (using Consumer Expenditure and Income Share of Middle- Class) Commercial Infrastructure (using seven different measures, including Cell Phone Subscribers, Households with Internet Access and number of PC’s) Market Receptivity (using Per Capita Imports from U.S. and Trade as a Percentage of GDP)
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