Marketing Plan Product Description - Lisa M Iodice

Marketing Plan Product Description - Lisa M Iodice - White...

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Module One: Marketing Plan – Service Idea (Lisa M Iodice) For MKT-500, Professor Lester Wills “White Glove by Home Depot” (referred to hereafter as White Glove) is the service I wish to bring to market. This service will be a variety of cleaning services that will be offered through the home improvement chain Home Depot. The target market for this will be property owners or renters who already shop at Home Depot for their household project needs or attend workshops that are routinely provided by the company. White Glove will provide a menu of cleaning services, ranging from light cleaning tasks (dusting, vacuuming) to more intensive cleaning (carpet / upholstery stain removal and cleaning, window cleaning, seasonal cleaning, exterior cleaning, etc.) to clean-up after completion of a do-it-yourself home improvement project. The problem solved by this service offering is cleaning, whether routine or seasonal, for the property owner or renter who either
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Unformatted text preview: White Glove service counters will be located within Home Depot stores. The service providers for White Glove will be bonded and insured through Home Depot. This service is not currently being provided by our main competitor (Lowes). We are looking to capitalize on the power of one of the most globally valuable brands (Seward, 2013). The competitive advantages we offer will be cleaning tailored to the customer’s specific needs, which can be purchased “a la carte”, as a package, or as an add-on to items purchased for a specific project. Potential challenges faced in the marketing of this service are chain / local cleaning providers (Merry Maids, Stanley Steemer). Seward, C. (2013, May 22). Coca-Cola, Home Depot, UPS among most valuable brands. Ajc.com . Retrieved from http://www.ajc.com/news/business/coca-cola-home-depot-ups-among-most-valuable-brand/nXzF5/...
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