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Unformatted text preview: White Glove service counters will be located within Home Depot stores. The service providers for White Glove will be bonded and insured through Home Depot. This service is not currently being provided by our main competitor (Lowes). We are looking to capitalize on the power of one of the most globally valuable brands (Seward, 2013). The competitive advantages we offer will be cleaning tailored to the customer’s specific needs, which can be purchased “a la carte”, as a package, or as an add-on to items purchased for a specific project. Potential challenges faced in the marketing of this service are chain / local cleaning providers (Merry Maids, Stanley Steemer). Seward, C. (2013, May 22). Coca-Cola, Home Depot, UPS among most valuable brands. Ajc.com . Retrieved from http://www.ajc.com/news/business/coca-cola-home-depot-ups-among-most-valuable-brand/nXzF5/...
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- Winter '14
- Marketing, white glove