Service Description and SWOT - Lisa M Iodice

Service Description and SWOT - Lisa M Iodice - Module Three...

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Module Three: Marketing Plan – Service Description and SWOT Analysis (Lisa M Iodice) For MKT-500, Professor Lester Wills I. Service Description “White Glove by Home Depot” (referred to hereafter as White Glove) is the service that will be brought to market. This service will be a variety of cleaning services that will be offered through the home improvement chain Home Depot. The customers will be able to consult with a department manager or associate at the White Glove service area of Home Depot stores. The target market for this will be property owners or renters who already shop at Home Depot for their household project needs or attend workshops that are routinely provided by the company. White Glove will provide a menu of cleaning services, ranging from light cleaning tasks (dusting, vacuuming) to more intensive cleaning (carpet / upholstery stain removal and cleaning, window cleaning, seasonal cleaning, exterior cleaning, etc.), clean-up after completion of a do-it-yourself home improvement project to clean up before or after a move (prior to selling a home or renting an apartment). The problem solved by this service offering is cleaning, whether routine or seasonal, for the property owner or renter who either does not have the time to perform or wishes to be relieved of these tasks.
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