Module 5 Case - Trident University ECOL100 Module 5 Case...

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********* Trident University ECOL100 Module 5 Case March 19, 2016
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What aspect of the natural world are these companies marketing? When it comes to Honest Tea they are marketing plants from all over, they recently added a wild plant from South Africa in the product. The company was able to get in contact with a village that was on the higher end of unemployment. That village is now putting land aside to grow this plant and is able to get a royalty for this. Mycorrhizal appears to be all about the natural world, the product that they created will benefit the area s that might have been ran down and plant life is no longer growing or is not growing to the potential that it once had. This company has incorporated injecting a root like system into the plants so that they can grow and gather all the needed nutrients to survive and possibly grow larger and stronger than before. How are they incorporating social responsibility into their business plan?
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