chapter 1-notes - LODGING OPERATIONS TECHNOLOGY HF 270...

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LODGING OPERATIONS & TECHNOLOGY HF 270 Professor S. Bagnera PROFESSOR S. BAGNERA
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Travel & Tourism Lodging Operations Retail Stores Transportat ion Services F&B Operations Activities PROFESSOR S. BAGNERA
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HOTEL Aka Inn An establishment, whose primary business is providing lodging facilities for the general public and furnishes one or more of the following services: F&B Service Room Attendant Concierge Bell & Door Attendant Laundry / Dry Cleaning Use of furniture / fixtures PROFESSOR S. BAGNERA
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MOTEL MOtor hotel A lodging facility that caters primarily to guests arriving by automobile Parking spaces provided near guestroom PROFESSOR S. BAGNERA
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SIZE CATEGORIES Under 150 rooms 150-299 rooms 300-600 rooms More than 600 rooms PROFESSOR S. BAGNERA
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TARGET MARKETS Distinctively defined groups of people that the hotel hopes to retain or attract as guests Market segment = specific type of guest Identify smaller groups within a target market PRO: lots of hotels in one geographic market CON: guests become confused with so many choices PROFESSOR S. BAGNERA
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TYPES OF HOTELS Commercial Airport Suite Extended-stay Residential Resort Bed and breakfast Vacation ownership & condominium Casino Conference Convention Alternative lodging properties PROFESSOR S. BAGNERA
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COMMERCIAL Located in downtown or business districts Convenient locations Largest group of hotel types Cater primarily to business travelers Used to be known as: Transient hotel that looked for short LOS PROFESSOR S. BAGNERA
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AIRPORT Close proximity to major travel centers Used to minimize ground travel Cost savings & convenience Target markets: business clientele Airline passengers Overnight travel layovers Cancelled flights Airline personnel - CREW PROFESSOR S. BAGNERA
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SUITES HOTELS Rooms feature a living room or parlor area, a separate bedroom, sometimes a kitchenette Fewer public areas Work / entertain and reside in same Target Market: Relocating people Frequent travelers Vacationing families PROFESSOR S. BAGNERA
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EXTENDED STAY HOTELS Like a suite hotel, but more of a full kitchen Onsite coin laundry Housekeeping not provided on a daily basis Hotels: Extended Stay America Homewood Suites Staybridge Suites Residence Inn Target Market: Business travelers Staying 5+ days PROFESSOR S. BAGNERA
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RESIDENTIAL HOTELS Provide long-term or permanet accommodations Room: Sitting room Bedroom Small kitchenette Tenants by Law (30+ days) PROFESSOR S. BAGNERA
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RESORT HOTELS Planned destination or vacation spot Have recreational facilities & breathtaking scenery Provide extensive F&B, valet, & room service “Destination” within a Destination Many choices to stay on property Planned activities – for a fee PROFESSOR S. BAGNERA
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BED & BREAKFAST B&B A house with a few rooms to a building with 20-30 rooms Owner: host or hostess Owner: property manager Lives on site Breakfast service – simple continental or full-course meal Price is low b/c of limited service PROFESSOR S. BAGNERA
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VACATION OWNERSHIP CONDOMINIUM HOTELS
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