PR Quiz 3 Notes - Entertainment Public Relations Celebrity...

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Entertainment Public Relations - Celebrity: human being who is quite different from a product like a Dunkin Coffee. They go through emotional changes just the way we do and it’s harder to control that - PR role as a publicist: PR for celebrities- one that controls the celebrity’s im- age and wants people to pay attention- usually behind the scenes. Some are great at getting the celebrities drawn to a certain issue to gain publicity. - The celebrities are driven to succeed. Focused on their craft than most peo- ple. - Their worlds are insular (very small, doesn’t have as much formal educa- tion) - This is not only applicable to Hollywood celebrities but also sports, and po- litical celebrities. (Political is the exception of having little education) - Martha Copely: example for person who didn’t have good PR Controversy: can kill a celebrity (Micheal Vick) or make one (Lady Gaga) Madonna: created conflict and grabbed attention As a PR practitioner you want to meet him/her as their original persona. ENTERTAINMENT PR Entertainment PR is a business Celebrity as “commodity” Public persona vs. full/actual/genuine person (…with/without make-up) What type of person becomes a celebrity? – more singular, driven, focused; often with atypical  personality characteristics Frequently a limited knowledge of subjects on which they speak publically—Regardless, can  play an important/powerful role bringing “awareness” of “their” issue to larger audiences (re- member: awareness precedes behavioral change…) Fawning—generally necessary to be a celebrity (by definition) PR publicist/press secretary etc. truly “manages” image “Want” controversy?
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