BU3410 Analysis1_JM - Jonathon Myhre Cultural Challenges to...

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Jonathon Myhre 9/27/14 Cultural Challenges to International Business BU3410 Week 1 Analysis What is being able to “Market Effectively” really mean? Does it mean that you have a certain amount of money and you want to be able to make the most of it? Say given a certain amount, you can either make a seven-figure amount from advertising so well or a six-figure amount. Which would you pick? The seven-figure amount of course. To be more detailed, Market effectively means to me that you advertise with a specific amount of money to the right demographic to pull in the money you need to regroup what you have lost by building, researching, prototyping, mass producing, etc., and to make a healthy profit so that either yourself or your company can group, if not both. For example the company Apple, the famous creators of the iPhone created the iPhone 5c designed specifically for people who like to customize their phones with their favorite color. Mostly the target audiences were from the age of 16 – 25. Of course people younger and older then that range got the phone as well, but
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