ESHP2040 Entrepreneurship Articles

ESHP2040 Entrepreneurship Articles - Entrepreneurship...

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Entrepreneurship Articles ESHP 2040 Eric Reichgott Article 1 - http://money.cnn.com/magazines/business2/business2_archive/2006/06/01/8378491/ The first entrepreneurship article that I chose to use is called how to build a bulletproof startup by Michael Copeland and Om Malik, published by Business 2.0 magazine. In the article, they outline step by step what it would take to transform a business from the startup level to making it profitable. They break down the entire process into four different phases and each one of those phases has up to four steps to complete the phase before moving along in the process. The four phases are establish a company, prototype the product, develop the beta product, and finally to launch the product. This process overall is not only broken up into four different phases and steps within each of them, but there are also objectives of what you should aim to accomplish within each step. This article also goes into tremendous detail about what it will take to build the bulletproof startup and gives the amounts that are needed to give each phase exactly what it needs. According to the authors, it will required somewhere between $3 million - $5 million to do everything that is needed to build a startup company that could potentially be worth around $10 million at the lower end.
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