ESHP2040 HotDogBusiness -...

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Name__ Eric Reichgott ______Class Time_ TuTh4-515 __ So we’re going to start a Hot Dog Biz!  1. What will you call your business:  The Dog Sled 2. How will you  position  your business in the market place:  Target a  specific group of people and do one thing very well (aka make the  best dog in NYC). 3. How will you  differentiate  (better)?  Pick out our core values and do  them better than anyone, to serve a great natural product at a low  cost. 4. How will you  niche  your business:  Advertise only to our target market to save money and get the right customers through the door. 5. Your location: New York City 6. Rent: $1,500 per month 7. Let’s design your key product: Select from these levels of cost: Item Low   Medium High  Hot Dogs .09 .22 .35 Bun .12 .18 .22 Mustard .04 .06 .08 Catsup .03 .05 .08 Relish .03 .06 .09 Napkins .01 .05 .07 Plates .02 .04 .08 Item Per unit cost Hot Dog - each _ High .35 ________ Bun – each _ High .22 ________
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