Imperatives for Market-Driven Strategy my part

Imperatives for Market-Driven Strategy my part -...

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Imperatives for Market-Driven Strategy Objectives 1- Pivotal role of market-driven strategy in designing and implementing business marketing strategies 2- Links between business marketing strategy and corporate strategy 3- Challenges in the modern environment
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Market driven Strategy The underlying logic of market-driven strategy is that the market and the customers that form this market should be the starting point in business strategy. Characteristics of a Market-Driven Strategy Becoming Market- Orientation Determining Distinctive Capabilities Customer Value/ Capabilities Match Achieving Superior Performance
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Characteristics of a Market-Driven Strategy Becoming Market-Oriented: A business is market-oriented when its culture is systematically & entirely committed to the continuous creation of superior customer value. A market-oriented organization performs the following functions: Continuously gathers information about customers, competitors, and markets;
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