Chapter 10 - Fostering Creativity in Healthcare Teams...

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Fostering Creativity in Healthcare Teams
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Fostering Creativity in Healthcare Teams: Introduction Creativity is the generation of novel ideas, plans, and solutions to problems. A related concept, innovation, commonly is used to refer to the application of creativity in the form of a new product or service. Creativity in healthcare teams also can go far in avoiding some common team pitfalls.
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Team versus Individual Creativity A team of creative individuals may not be a creative team if individual creativity is stifled by non supportive decision making and problem solving processes. The same point applies to creative team leaders: having a creative leader does not ensure a creative team, unless the leader implements processes that support team creativity. Teams that would benefit from greater creativity should strive to improve creativity in both individual members and in team processes. Teams with creative individuals need support through appropriate leadership, team processes, and norms.
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Potential for Creativity in Individuals and Teams There are some personality traits that make creative thinking more likely or more natural. For example, the personality trait of openness has been linked to creativity. Openness is an indicator of imagination, originality, aesthetic sensitivity, attentiveness to inner feelings, preference for variety, and intellectual curiosity. Behaviors that enhance creativity are questioning, observing others, experimenting, and networking. All of these behaviors encourage individuals to stretch their minds and make connections across seemingly unrelated questions, problems, or ideas. Individual creativity requires hard work and a strong knowledge base; it does not happen by luck or chance.
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Creative Realism Creativity is linked to innovation, where innovations are the implementation of creativity in the form of useful new products or services. Creative individuals and teams may generate hundreds of ideas to solve a problem, while only one (or none) may emerge as an innovation. Teams should strive for creativity that generates original but realistic ideas. Types of Thinking Critical versus Creative Thinking Convergent versus Divergent Thinking Exploration versus Exploitation
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Critical versus Creative Thinking Critical thinking is the cognitive search for one answer to a problem through logical thinking and mathematical processes.
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