Cahpter 2 - 1 If I were Demarco knowing that the company...

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1. If I were Demarco knowing that the company realizes the concerns of the stakeholders, but also knowing the future of the company depends on this issue, I think I would approach the issue by first listening to the tribal leaders. I would also let them know that I understand the changes this would cause for them, but at the same time I would try to help them see the good that would come from this. As a representative for the company, it is important that Demarco show his concern, but also try to sell this to the tribal leaders. 2. The company has a social responsibility to maximize its positive impact on society and minimize its negative impacts. In identifying stakeholder issues, it would become clear that the decision of the company does not maximize positive impact on society and this will change the tribe’s
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Unformatted text preview: tradiTonal way of life. ±he company should also assess the corporate culture, idenTfy its stakeholders groups, idenTfy the stakeholder issues, these have been done already. ±he company also needs to assess organizaTonal commitment to social responsibility, idenTfy resources and determine urgency, and gain stakeholder feedback, which the company is working on as well. 3. It will be very hard for the CEO and board of directors of Xeon to maintain a stakeholder orientaTon unless they try to address the concerns of the tribe and they ensure that the tribe’s tradiTonal way of life is not changed. ±he tribe, however, would be consider secondary stakeholders and are not essenTal for the survival of the company....
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