Chapter 3 - I agree with David in thinking that this is not...

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1. David is faced with ethical issues in writing an advertisement for Ms. Kunies. She is a vegetarian and attributes the bacon she will be endorsing to her high cholesterol. David feels that Ms. Kunies cannot give an accurate and truthful advertisement if she doesn’t eat the bacon. David’s boss feels as long as she has eaten the bacon at some point, then her testimony will be good. In a sense, the advertisement is not honest. The integrity of this advertisement could also be questioned. Ethical issues are subjective and not supported by facts. David has a tough decision to go with what he believes to be right or to make a good impression upon his boss by writing an advertisement that he does not fully agree with. 2. This situation violates the concepts of fairness, honesty, and integrity. Is it truly fair to advertise for a product that you no longer use?
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Unformatted text preview: I agree with David in thinking that this is not right. Is it honest to adverTse a product that you no longer? Again I agree with David. If you do not use a product and a±ribute it to your high blood pressure, you are not being honest in your adverTsement to get others to purchase and consume this product. ²he companies integrity could also be quesToned by having someone who does not consume this bacon to adverTse for it. 3. ²he adverTsement does not violate any laws. It raises ethical concerns. David is concerned about the ethical issues. He is also concerned with the backlash the company could be subject to once others Fnd out that Ms. Kunies is a vegetarian and does not even consume the bacon she is adverTsing. ²he adverTsement could end up causing negaTve publicity for the bacon rather than promoTng the bacon....
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