AB299 Unit 5 Discussion

AB299 Unit 5 Discussion - business I believe 2 of the...

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AB299: Associates Capstone in Management-Peregrine Marketing Planning You are a small start-up consulting service business in your own local market. Your feasibility analysis indicates that you have several struggling small businesses that are opportunities in your community. At present there are no other consulting businesses with which you would compete. What kind of marketing strategy would you use for your consulting business and why? What would your implementation plan be? You can go to information regarding marketing plans on the U.S. Small Business Administration (SBA) site at: Look under creating your business plan, marketing and sales, and then under the helpful blogs regarding a marketing plan. Respond per your Syllabus guideline Hello professor and class, The marketing plan is 1 part of an overall business plan and a solid marketing strategy is fundamental to a well written marketing plan. A good marketing plan consists of the current state of the business, the target market, goals and cost and is ever changing with the state of the
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Unformatted text preview: business. I believe 2 of the marketing strategies I would use direct mail and social networking, getting my name out there. By using these strategies I could easily advertise at a low cost and its 2016, almost everyone has social media. Since my business is the only consulting business in the area I should be able to corner the market if implementation is successful. I would continually monitor the market and look for opportunities and expand the business plan accordingly. References Duermyer, R. (2016) What is a Marketing Plan. Retrieved from Penn, S. (2016) Five Marketing Strategies for the Small Business. Retrieved from Lamb, C. W., Hair, J. F., & McDaniel, C. (2014). MKTG7 . Mason, OH: Cengage....
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