AB219 Unit 5 Discussion

AB219 Unit 5 Discussion - AB219 Marketing Consumer Buying...

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AB219: Marketing Consumer Buying Decisions Many businesses would like to get inside the minds of their customers to know what they are thinking. This can be accomplished through understanding the factors that influence consumer buying behavior. Follow these three steps to complete this Discussion topic: Step 1: Go to the Strategic Business Insights® (©2009-2014) website and take the VALS® Survey by copying and pasting this URL into your Web browser: http://www.strategicbusinessinsights.com/vals/presurvey.shtml This survey determines a person’s consumer preferences, attitudes, etc. To Receive an Accurate VALS Type: By design, the questions are for use by people whose first language is American English. If you are not a citizen of the United States or Canada, residency should be for enough time to know the culture and its idioms. If you do not meet the these conditions, your VALS type will not be valid. Step 2: Choose a car manufacturing company from the list and visit the company’s website to conduct an information search and evaluate the alternatives of the complete product offering.
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