Unformatted text preview: Give an example o² a good and a service ²or each category other than those discussed in the text. Consumer Products Convenience goods and services – candy, A²M services Shopping goods and services – clothing, car repair Specialty goods and services – houses, interior design Industrial Products Expense items – inventory, repair bills Capital items – computer servers, long-term maintenance contracts 4. How is the concept o² the value package use²ul in markeTng to consumers and industrial customers? A package serves as an in-store adverTsement that makes the product more a³racTve, displays brand name, and idenT±es features and bene±ts. Packaging features add uTlity for consumers. 5. What is B2C? Business-to-consumer: ±rms that sell goods to consumers for personal consumpTon...
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- Spring '14
- Marketing, mutually exclusive groups, Marketing Processes and Consumer Behavior, long-term maintenance contracts