Typography Paper - Art 143 Typography Instructor Angela...

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Art 143 Typography Instructor Angela Scali 3/25/14 Frederic William Goudy was born on March 8th 1865, in Bloomington, IL, and  died on Novemember 5th 1947. Frederic Goudy was known as a type designer,  typographer, publisher,  and a teacher, however he was most known for the typefaces that he created.  Goudy got his start working as a clerk and bookkeeper in his father’s real  estate office.  He continued working as a bookkeeper when he moved to Minnesota as  well as when he moved to Chicago to work as a clerk in a bookstore.  He started  examining the books that he was selling and determined that these books were not printed as well as they could be.  Goudy began to read every book available on typography and  started to visit veteran printers for some hands-on education.  Then  in 1896 Goudy sold his first type design, Camelot, to the Dickinson Type Foundry in Boston for $10. This was considered a good investment because Camelot is still popular today. Goudy’s career as a printer and a designer began to grow with the press. He created his first significant typeface in 1908 for the Lanston Monotype Machine Company: E-38, sometimes known as Goudy Light. In 1911, Goudy produced his first “hit”, Kennerly Old Style, for an H.G. Wells anthology published by Mitchell Kennerly. His most widely used type, Goudy Oldstyle, was released by the American Type Founders Company in 1915, becoming an instant classic. Its graceful letterforms made it visually appealing, while its shortened descenders allowed printers to squeeze more type on a page.
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