Ad_Dev_Malaysia - ADVERTISING DEVELOPMENT IN MALAYSIA...

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Catching Eyeballs In Changing Media ADVERTISING DEVELOPMENT IN MALAYSIA Mobile Advertising Mobile Advertising Mobile Advertising Mobile Advertising Global Advertising Ads as Business Ads as Business Ads as Business Advertising Market Advertising Opportunities Agency Relationships Global Advertising Global Advertising Global Advertising Global Advertising Global Advertising Digital Media Digital Media Digital Media Digital Media Network Environment Measuring Advertising Advertising Effectiveness Global Advertising Online Advertising Television Media Regional Advertising Ads on Vehicles Global Advertising Global Advertising Global Advertising Global Advertising Broadcasting Broadcasting Broadcasting Broadcasting Broadcasting Global Advertising Agency Relationships Global Advertising Market and Trends Suruhanjaya Komunikasi dan Multimedia Malaysia Malaysian Communications and Multimedia Commission ISSN 1985 – 0522
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Malaysian Communications and Multimedia Commission (SKMM), 2009 The information or material in this publication is protected under copyright and save where otherwise stated, may be reproduced for non commercial use provided it is reproduced accurately and not used in a misleading context. Where any material is reproduced, SKMM as the source of the material must be identified and the copyright status acknowledged. The permission to reproduce does not extend to any information or material the copyright of which belongs to any other person, organisation or third party. Authorisation or permission to reproduce such information or material must be obtained from the copyright holders concerned. This work is based on sources believed to be reliable, but SKMM does not warrant the accuracy or completeness of any information for any purpose and cannot accept responsibility for any error or omission. Published by: Malaysian Communications and Multimedia Commission Off Persiaran Multimedia 63000 Cyberjaya, Selangor Darul Ehsan T: +60 3 86 88 80 00 F: +60 3 86 88 10 06 Toll Free: 1- 800-888-030 W: www.skmm.gov.my
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1 Foreword 2 Executive Summary 3 Global Advertising Landscape: Market and Trends 5 Regional Advertising Trends 7 Traditional Media Transformation 8 Changing Advertising-Agency Relationships 8 Sink or Swim – In Sync with Changing Times 9 Brands in Digital Media 11 Ads in New Media – US Examples 12 Introduction 12 Broadcasting 12 Digital TV 12 Films 12 Online Advertising 13 Online Debates – Going Green 14 Online Media Crossing Sectors 14 Wireless/Wired 16 Social Network Environment 16 Mobile 18 Mobile Advertising 19 Emergent New Media Advertising 23 Digital Signage 23 Floor Graphics 25 Ads in Light Emitting Capacitor (LEC) 25 Next Generation of Advertisements 26 AdPod 26 Creative Ads as Business 26 Measuring Advertising Effectiveness 27 Advertising Market in Malaysia 29 Malaysia Adex Trends 29 The Emerging Media in Malaysia 30 Introduction to Digital Advertising Opportunities 30 New Types of Media Advertising 31 Online Behaviour in Malaysia 31 Social Network Scenario in Malaysia 33 Malaysian Mobile Ads 35
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