EPSY Final Exam Su

Info icon This preview shows pages 1–3. Sign up to view the full content.

EPSY Final Exam Sumani Yarlagadda Tues/Thurs 3:30-4:45 1. How do social norms influence behavior? Use lecture notes on social influence, group discussion, and Goldstein et al.’s article for full credit. What exactly are social norms? In a sense, they are unwritten rules on how we as people should behave in society. They provide us with an understanding of the ideal behavior in a particular social setting, group or culture. The idea of norms gives us an insight into understanding social influence. Social influence is the change in behavior one causes in another, intentionally or unintentionally. (Lecture) The Goldstein article goes onto explore how hotel guest’s conformity to a descriptive norm varies as a function of the type of reference group tied to that norm. (Article) In experiment 1 they created two signs that solicited the participation of hotel guests in the towel reuse program. The first sign reflected the industry approach and focused on the importance of environmental protection. The second sign conveyed the descriptive norm, informing guests that other guests participate in the program. This experiment went to show that hotel guests were more motivated to reuse their towels when they learned that most other chose to participate in the environmental conservation program. Thus, they were more reeled in by the descriptive norm than the environmental protection condition. (Article) Experiment 2 went on to further explore the influence of descriptive norms in an individual’s decision. It confirmed that people are more likely to
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

be influenced by descriptive norms when the setting in which those norms are formed is comparable to the setting the person is currently occupying. The article shows us how norms directly correlate to how people are influenced. (Article)
Image of page 2
Image of page 3
This is the end of the preview. Sign up to access the rest of the document.
  • Fall '09
  • CASTENELL
  • Sociology, Goldstein, white schools

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern