L'Oreal PPT - The Globalization of Beauty By Richie...

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By Richie Bertrand, Kim Boeckmann, Jimmy Nealon, Casey Reinhart, Danny Swad The Globalization of Beauty
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Agenda Becoming the World’s Largest Beauty Company Market Segmentation The Next Global Beauty Image Kiehl’s: Challenges and Opportunities
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History of L’Oreal The First Steps, Constructing a Model {1909-1956 } 1909 company officially becomes L’Oreal 1910 begins expansion outside of France 1928 first acquisition - Savons Francais 1931 expands marketing campaign 1933 introduction of Dopal, the world’s first soap-free shampoo “On the Road to the Grand L’Oreal” {1957-1983} 1959 formation of FAPROCO subsidiary in Brazil 1963 company goes public on Paris Stock Exchange 1964 acquires Lancome; introduction of Keratase to break new ground in professional haircare market 1965 acquires Garnier 1966 introduce first designer fragrance Becoming Number One in the Beauty Industry {1909-1956} 1985 Polo by Ralph Lauren joins L’Oreal; introduce Biotherm skincare line for men 1989 acquires Helena Rubinstein and La Roche-Posay Diversity of Beauty Worldwide {1909-1956} 198 acquisition of SoftSheen, an American company producing hair products for ethnic hair 2001 L’Oreal commits to sustainable development
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The L’Oreal Way Consistent brand positioning around the world International brand portfolio for consumers with wide range of incomes and tastes Fast, flexible communication and willingness to take on risk
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Brands in 2002 Source:
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Brands Today Source:
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Recent Acquisitions Year of Acquisition Company Name Nation of Origin Category 2010 Essie Cosmetics USA Nail 2011 Pacific Bioscience USA Skin care technologies 2012 Cadum Company France
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  • Fall '12
  • FLAHERTY
  • Economics, Brand, Global Beauty Image

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