Chapter 6 Assignment - Chapter 6 Assignment Never Shopping...

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Chapter 6 Assignment - Never Shopping There Again! Read Reviewing the Facts question 1 on page 105 of your textbook. Identify and answer all parts of the question. Give specific examples where applicable. 1. Being a customer, I believe that little things and aspects matters a lot in life. If different little things are not handled carefully bring a significant indifference in customers buying decision. In this regard, I remember a hotel, where I used to go with my family on occasions or at the time of social gatherings for lunch or dinner. Whenever we used to go there on Sundays, the waiting time is always not less than 30 minutes. The food and family-kind of environment offered was good, as well as their service, therefore it was not an issue for us. As time passed, we all come to notice a decrease in the quality of food offered over there and in service also. We also found the new servers in the restaurant who were not as friendly as previous one were. The manager was also new and appeared over powered. We come to find that the restaurant was now in the hands of new management and this was the reason of its quality decrease. The change in food quality, servers’ attitude, hotel management etc. brought a difference in our buying decision and we got dissatisfied with the service. 2. Value Turnoffs: Value turnoff is felling of a customer about a poor product or service that the customer got from a company. A fundamental turnoff for customers is the feeling that they receive poor value from a product or service. In short, shoddy products or sloppy work can put customers through the roof.
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