Chapter 11 Assignment - pack from Young Living and received...

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Chapter 11 Assignment - Above and Beyond Identify a product you are familiar with that goes beyond what a customer might expect with regard to information. If similar products use only written materials look for one that supplements its written material with some other media. Describe the relative effectiveness of this approach. How could the company take the idea of A-plus information even further? Be creative with your ideas. (for example soup that includes preparation info., calorie info., recipes etc) Worth 10 points. The product that I think goes above and beyond is essential oils by Young Living. When I order my starter
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Unformatted text preview: pack from Young Living and received it, it included so much informa±onal documenta±on about the oils. It gave me a book containing detailed informa±on about each of the oils. Young Living only has a webpage that you can purchase items from. It would take the company to A-plus if they opened stores within bigger ci±es or sold the items in special stores. Since this product is all natural they could maybe sell the items in a supplement store chain, so that it is oFered more than just online....
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