BUS 360 M Marketing 4E Chapter 3

BUS 360 M Marketing 4E Chapter 3 - Chapter 3 social and...

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Chapter 3 - social and mobile marketing
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Learning Objectives Describe the 4E framework of social media marketing. Understand the types of social media. Understand the types of mobile applications. Recognize and understand the three components of a social media strategy. Understand the methods for marketing yourself using social media.
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Gatorade
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Technology Evolution over the Life of the Social Web 2007: First iPhone released 2008: Apple’s App Store launched 2009: 70% of households have computers, 70% have internet access 2011: iPad, Tablet, and Geolocation become common 2011: 40% of mobile phone users have a smartphone Entrepreneurial: 2007–Present 2002: Wi-Fi became common 2003: 62% of households have computers, 55% have internet access 2006: <10% of mobile phones users have a smartphone Industrialization: 2000–2006 1997: 37% of households have computers, 18% have internet access 1999: First Blackberry available Invention: Mid-to-late–1990s
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The 4E Framework For Social Media EMC Social Media Caveman
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Issues.. Social media does NOT replace all communications… As we expect more from technology, do we expect less from each other?
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