Principles of Marketing Syllabus

Principles of Marketing Syllabus - School of Business...

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School of Business Marketing Principles & Policies – Bmkt 310 Summer 2015 Section 3: (call #1309) BB B006 M, T, Th. 2:30 – 5:00 pm This syllabus is subject to change. Revisions will be announced in class and posted on Blackboard. Welcome to Marketing 310 - A course designed to expose you to the exciting world of marketing concepts, tools and practices as it relates to both for-profit and non-profit organizations, Instructor: Professor: Dr. Chandan DeSarkar – BB 343 E-Mail: [email protected] Phone: (518) 956-8339 Office Hours: M, T : 1:00– 2:00 PM and by Appt Course Description: Marketing is the business function that deals with customers' needs and wants. The role of marketing is to help companies better understand customer preferences, link that knowledge to designing appropriate products and services for selected targeted customers, and determine appropriate methods to communicate, to deliver, and to capture value. The course is designed to provide you with a broad understanding of marketing concepts, principles and practices as well as to develop analytical skills. Required text: 1)Principles of Marketing , 15 th Edition, Kotler & Armstrong, Prentice Hall 2010 (ISBN: 1256101036). LL edition ISBN: 1256371359. The text comes bundled with My Marketing Lab a useful tool to study and track your progress through the course. Course Objectives: 1) To provide a factual understanding of a broad array of marketing concepts, principles and practices. 2) To enhance your problem-solving skills in marketing by offering a set of analytical tools (i.e., the frameworks, concepts, models, and techniques). 3) To provide you with examples of how companies organize their marketing efforts across a variety of business settings and situations.
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