March 4:16(W8) - 3 Image is everything • Constructs...

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Cindy San March 4, 2016 Week 8 Q: Why choose UBC? A: proximity to tings that are not UBC A: Program A: close to home A: prior experience A: warmer international students A: get away from their place to Canada Branding: Businesses that want to create product On higher learning Thinking of UBC as a product Sit in class and never saying something brand quiet introvert Voice opinion brand willing to participate extrovert repeat questions brand student who doesn’t listen 1. Governments intervening in market a. Means that market is not free 2. Advertising creates needs and desires for where it does not exist a. Convincing people in buying things they do not need
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Unformatted text preview: 3. Image is everything • Constructs institute brand as an image Learning environment • UBC viewbook doesn’t show taking classes and studying Reseearch Question Survey Questionnaire Research Question Example: • How might students define “interesting” in terms of classes and schoolwork and how might these definitions significantly affect their satisfaction Abstract concepts • Interesting + Satisfaction • Story + Analysis Questions: Note: Demographic component 1. What is your more interesting class and why? a. Interesting is implied application 2. IF you could change one (limits ) thing … 3....
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