March 7:16(W9) - most persuasive • Therefore we get...

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English 112 March 7, 2016 (week 9) Rhetoric-the art of persuasion Appeals/strategies o Ethos – speaker Ethical appeal Quality and persona (greek for mask) Ie. Father says anything to daughter she’s young and she believes (ie, lucy this is why batteries don’t work. Her: ok) o Pathos – audience Soap “99.9% of germs” appeal to emotion Cars: fuel efficiency because of environmental concern 9/10 dentists agree o Logos – argument (appeal to logic) Advertisers turn wants into needs Use logic “if I take away your guns you family will die” sounds logical but sounds completely illogical. Rhetoric: greek democracy, it was originally designed of the polis (people) Districts that elect people all in the same room, raise of power in that power by being
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Unformatted text preview: most persuasive • Therefore we get aristottle • Gives power to people who can persuade Authority: author • Etymology Examples: 1. Not there elsewhere not here 2. “If you take away my guns my family will be killed” 3. sarah palin at a speech “it’s obama’s fault that my son beats his wife” a. logic: Obama’s war my son fought in it my son was damaged ini it this damage him to beat his wife b. the audience cheers because it is Obama’s fault. Does not have to be logical it just has to be logical when people here it. 4. UBC degree ( ? ) a job...
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