Beatles - Murugesan Prakash 998891347 The Beatles MUS321...

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Murugesan, Prakash 998891347 The Beatles, MUS321, spring 2016 Prof. J. Kippen 1195 words 24-02-2016
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I came, I saw her standing there, I conquered What does it mean to conquer? It is to completely overcome and take control of a place or people with great magnitude and speed. Even the example that Google gives for the definition of the word conquer is “the Beatles were to leave Liverpool and conquer the world" (Google.ca, n.d.). As such, the Beatles truly epitomize the word conquer in the context of their success. The Beatles owed their explosion of popularity in America to a combination of chance, timing and marketing factors, the flames of which were further fanned by their unique and catchy music. The substantially high marketing investment by Capitol Records for the time, the rise in commonality of TV in American households as a platform, the forced early release of the first Beatles track because of a fifteen-year-old girl, the Kennedy assassination, and of course, the viral music of the band were all pivotal factors that lead to the unexpected popularity of The Beatles. However, before making an in-depth examination of these factors, it is useful to look back at the chain of events that lead to Beatlemania reaching the shores of America even before the Beatles. On Christmas day 1963, very few people in the US had heard of the Beatles. By February 9 th 1964, the day they appeared on the Ed Sullivan show, a world record audience of 73 million (Edsullivan.com, n.d.) or 40% of the US population at the time had tuned in to watch the band perform. Initially, despite their British success the band was rejected by Capitol records four times in 1963. The singles were then released with two small independent American Record companies, Vee-jay and Swan, with dismal sales. So the band’s manager, Brian Epstein, bypasses the middle managers of Capitol Records and directly phones the President of Capitol Records and successfully convinces him to sign the group. More importantly, Epstein manages to garner
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