Consumer Markets - Consumer Markets Outline How do consumer...

Info icon This preview shows pages 1–18. Sign up to view the full content.

Consumer Markets
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

Outline How do consumer characteristics influence buying behavior? What major psychological processes influence consumer responses to the marketing program? How do consumers make purchase decisions?
Image of page 2
Two most important markets Consumer Market Business Markets
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.