Product_Week 6 (Class) - Product Outline What are the...

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Product
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Outline What are the appropriate competitive strategies for market leader, market challenger, market follower, and market-nicher? What marketing strategies are appropriate at each stage of the product life cycle? What are the characteristics of products, and how do marketers classify products? How can a company build and manage its product mix and product lines?
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Market Members Market leader Market challenger Market follower Market nichers
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