Distribution_Week 8 (Class) - Integrated Marketing Channels...

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Integrated Marketing Channels
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Outline What is a marketing channel system and value network? What functions do marketing channels perform? What decisions do companies face in managing their channel? How should companies integrate channels and manage channel conflict?
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What are Marketing Channels Sets of interdependent organizations participating in the process of making a product or service available for use or consumption.
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Value Networks A value network is a system of partnerships and alliances that a firm creates to source, augment, and deliver its offerings.
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