IMC_Week 9 (Class) - Integrated Marketing Communications...

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Integrated Marketing Communications
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Outline What is the role of marketing communications? What are the major steps in developing effective communications? What is the communication mix, and how should it be set? What is an integrated marketing communication program?
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Role of Marketing Communications Marketing communications are the means by which firms attempt to inform, persuade, and remind consumers about the products and brands they sell. Inform Remind Persuade
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