W3A1 - Direct TV dominates the entertainment market by...

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Direct TV dominates the entertainment market by offering hundreds of channels, high def. performance, recording services, and interactive games. With the complex business model unwelcome possibilities become over whelming. With so many customers, products offered, and channels, the possibilities are everywhere. Under billing becomes a revenue loss issue, but overbilling becomes a customer satisfaction problem. The solution to Direct TV’s problem is SAS. Direct TV uses SAS’s solutions to enhance customer’s satisfaction while boosting revenue. For every particular service Direct TV provides, SAS write scripts to pull relevant data, emulate business process and match the result against business rules, allowing Direct TV to identify any gaps. Making sure that all bills are appropriate and accurate. If a problem arises, Direct TV works in the same manner. Using SAS to interrogate the various data source, evaluate rules, and address the problem.
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