7 framing Teachers Strike

7 framing Teachers Strike - MEDIA FRAMING IS OFTEN...

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“MEDIA FRAMING IS OFTEN CONCERNED WITH SELECTION, EMPHASIS, EXCLUSION, AND ELABORATION OF ISSUES CONSIDERED SALIENT.”CRITICALLY DISCUSS THIS STATEMENT WITH REFERENCE TO THE RECENT TECHERS’ STRIKE. FRAMING THEORY Introduction Framing refers to the process by which people develop a particular conceptualization of an issue or reorient their thinking about an issue. This particular conceptualization is therefore a process that involves selection, exclusion, emphasis and elaboration of issues or aspects of communication with the desire to persuade, reorient thoughts or shape other people’s thoughts to think about the issue in question. When this is achieved, salience of issues become more elaborate and their effects might even be felt more. Bearing in mind that media are the main source of information for the public, the main idea behind framing is that the issues that media deem salient will influence what the public in turn deems salient. In other words, media tell us what to think about (Cohen 1963). According to Gitlin (1980), framing are principles of selection, emphasis and presentation composed of little tacit theories about what exists, what happens and what happens.From the recent teachers’ strike, the media covered almost all relevant aspects in relation to the strike, but the way they were captured showed how selection, exclusion, emphasis and elaboration was put into action. This was done however, at different levels of strike in terms of time as discussed below. SELECTION IN MEDIA FRAMING In media, both print and electronic, selection of the salient issues to be highlighted through media is based on the choice of frames (angle) that the particular media house deems vital to describe an issue. The frame is determined by the media house’s editorial policy, media ownership and market competition among other factors.Selection leads to the emphasis of some attributes of the story, with others being left out altogether or given less attention. 1 | P a g e
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The selection of news for the print media (dailies) was as follows: In beginning of the month of August 2015 the political frames were dominant in the selection of news items. Teachers were preparing to strike after the SRC proposed to increase the salary of other public servants at their expense. Teachers call strike in row over salaries , (Daily Nation August 3, 2015) and the Unions differ on planned third term strike over pay increment (Daily Nation August 4 , 2015) captured this aptly. By mid-August the headlines like: Confusion reigns as teachers stay away from class (X- News August 31, 2015) were trending in terms of news item selection in the media. In September, the social frame was dominantly posited with headlines like: Striking teachers to receive warning letters (Daily Nation September 2015). This continued to more headlines like Close down all Schools, KNUT tells head teachers (Daily Nation September 14, 2015).
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