Principles of Marketing- Unit 1 - One of the largest...

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One of the largest companies in the industry is Walmart. The very first store was opened in a local home town of Rogers, AR in 1962 Sam Walton. “Sam’s competitors thought his idea that a successful business could be built around offering lower prices and great service would never work.” (Corporate.Walmart.com,2016). When in reality, it exceeded his expectations. Since then the company has experienced tremendous growth and become a multi-million dollar company to carry on Mr. Waltons legacy. Company Overview Walmart has expanded to offer many services throughout the year including online orders providing shipping, pharmacy, electronics, clothing, photofinishing, outdoors, produce, housewares, tire and lube, etc. Just about anything you could think of, they probably have it. They are also very well known for sponsoring several smaller businesses, local schools, and events. Walmart is so large that it’s one of many fortune 500 companies. “Today, Walmart operates over 11,500 retail units under 65 banners in 28 countries.” (Corporate.walmart.com,2016). Walmart employees 2.2 million associates. Sam Walton’s driving force and mission for his company was to save money and live better. Recently Walmart
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