OPB Case study report - 0/9 ORGANIZATIONAL BEHAVIOR Course...

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0 / 9 ORGANIZATIONAL BEHAVIOR Course: Organizational Behavior and Performance Faculty: Dr. Ben SHAFFER Class: 2015GLMBA-FT Group: 1 Student Name: WANG, Lebing Ruby
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1 / 9 Zakaría Chaif José Javier Arzúa Moya Student ID: 15723248 15760022 15760020 Assignment: Case study on Maintaining the “Single Samsung” Spirit Submission Date: 2015/10/17 Faculty to Complete: Comments______________________________________________________ _______________________________________________________________ ____________________________________ Signature _____________ Date ____/____/____ Mark Contents Brief introduction .............................................................................................................. 4 Background of Single Samsung spirit ............................................................................... 4 The challenge situation of Samsung .................................................................................. 6 Recommended solutions .................................................................................................... 7
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2 / 9 Conclusion ......................................................................................................................... 9 References ....................................................................................................................... 10 1. Brief introduction Management at Samsung was faced with a challenging situation in socializing its new group of employees. A generation divide and a diversifying workforce were threatening the Single Samsung spirit from within. Meanwhile, Samsung expected to help all new employees to be socialized into Samsung’s values, traditions, and culture through NEO. They also want to bridge the generational divide, and effectively utilize a diverse group of new employees.
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3 / 9 The problems could be attributed to current NEO training, a part of Samsung culture and human resource development which did not satisfy all new employees. 2. Background of Single Samsung spirit Samsung is considered as the third ingredient of South Korea’s impressive economic success. It inherited and promoted the culture of South Korea. Before we study Samsung philosophy, we should know the history and culture of South Korea. History and Culture of South Korea South Korea was considered as the second-poorest country in the world after the Korean War (1950-1953), then it started to set itself on a path of economic recovery and development after that. The heavy industrialization and information technology boom helped South Korea grow rapidly. Faced with a scarcity of natural resources, South Korea had intentionally focused on its national human resources to accelerate its economic development and strengthen its national competitiveness. In 2011, South Korea was recognized as one of the most technologically advanced and digitally connected countries in the world. South Korea was influenced by Confucianism. Its culture was hierarchical, and had a high power distance. All relations were considered unequal and the junior/younger members were expected to yield to the senior members. South Korea encouraged the collective distribution of resources and emphasized pride, loyalty, and cohesiveness among members of the family and organization. It also stressed principles such as diligence, pride, self-sacrifice and delayed gratification.
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