Lenovo - China - Lenovo An Example of Globalization of...

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Lenovo: An Example of Globalization of Chinese Enterprises Author(s): Chuan Zhi Liu Source: Journal of International Business Studies, Vol. 38, No. 4, International Expansion of Emerging Market Businesses (Jul., 2007), pp. 573-577 Published by: Palgrave Macmillan Journals Stable URL: . Accessed: 31/10/2014 18:53 Your use of the JSTOR archive indicates your acceptance of the Terms & Conditions of Use, available at . . JSTOR is a not-for-profit service that helps scholars, researchers, and students discover, use, and build upon a wide range of content in a trusted digital archive. We use information technology and tools to increase productivity and facilitate new forms of scholarship. For more information about JSTOR, please contact [email protected] . Palgrave Macmillan Journals is collaborating with JSTOR to digitize, preserve and extend access to Journal of International Business Studies. This content downloaded from 149.171.67.164 on Fri, 31 Oct 2014 18:53:56 PM All use subject to JSTOR Terms and Conditions
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journal of International Business Studies (2007) 38, 573-577 © 2007 Academy of International Business All rights reserved 0047-2506 AN EXECUTIVE'S NOTE Lenovo: an example of globalization of Chinese enterprises Chuan Zhi Liu CEO and President, Legend Holdings Ltd Journal of International Business Studies (2007) 38, 573-577. doi: 10.1057/palgrave. jibs.840028 I Introduction by Rosalie L Tung, Simon Fraser University Mr. Chuanzhi Liu is President, CEO and co-founder of Legend Holdings Ltd. Lenovo belongs to the Legend Holdings Group. Lenovo is the world's third largest manufacturer of personal computers (PCs), after Dell and Hewlett-Packard (HP). In 2002 the Chinese government announced its 'go global' policy by encouraging Chinese companies with the capabilities and know-how to expand abroad. Lenovo, as a leader in the IT sector, responded to this government initiative. In 2003 Legend adopted a new brand name, Lenovo. The first two characters, 'Le', were taken from 'Legend', to reflect its heritage, and 'novo' ('new' in Latin) to signify the 'spirit of innovation' that is central to the company's mission.' Mr. Liu is the principal architect behind his company's 2004 acquisition of IBM's PC Division (PCD), and hence is commonly referred to in the press as the 'Man who acquired IBM PC' (Shenzen Daily, 2004). Even though the size of the acquisition was relatively small in the broader context of global mergers and acquisitions, the deal had 'tremendous symbolic' importance to China, because it signified that that country had finally arrived on the global economic scene (Ling, 2006: 361). Mr. Liu graduated with an engineering degree from Xian Military Communication and Engineering College of China, and began his career as a research scientist at the Institute of Computing Technology, Chinese Academy of Science.
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