BIfuckery - After careful consideration of business...

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After careful consideration of business intelligence (BI) tools, HCL Consulting has determined that the tools most suited to achieving the priorities identified by the CIO are OLAP, data mining, dashboards and geographical information systems. Online Analytical Processing (OLAP) OLAP, by its very nature, enables complex multidimensional analyses of data stored in a database, allowing sorting and extraction of information by categories such as product, location, time and sales (Hsu and Li 2011). It performs dynamic data analysis by creating numerous ‘what if’ and ‘why’ data scenarios where key variables are altered and the impact on organisational factors can thus be viewed (Koutsoukis et al. 1999 pg4). For MoveIn, this will be especially useful for decision making on the location of new franchises and agencies, as it can reveal which areas are experiencing housing booms and declines. This can be compared against various dimensions of the data, including time-periods and what type of houses are in demand, permitting MoveIn to analyse which areas would be most profitable to establish itself in. One particular measure of data which should be analysed here is the percentage of homes which are taken out under a mortgage. If MoveIn is able to determine which areas have high levels of mortgages and correlate this with an open space in the market to establish franchises and agencies, this will enable it to more effectively promote cross-selling between its real estate and mortgage brokerage services. Whilst implementing OLAP may involve implementation lag as users become accustomed to its operation and uses, limiting its effectiveness in
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