Assessment_Final INFS1602 Assignment 1 Report 1

Assessment_Final INFS1602 Assignment 1 Report 1 - DND...

Info icon This preview shows pages 1–6. Sign up to view the full content.

View Full Document Right Arrow Icon
Image of page 1

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Business Report and Proposal 1 Business Report and Proposal INFS1602 Assignment 2 Semester 2 2012 Daniel Caltabiano David Tockar Nakul Bhagwat DND Consulting
Image of page 2
Business Report and Proposal 2 Table of Contents 1. Introduction 3 2. Target Markets 4 2.1 Potential Target Markets 4 2.2 Identified Target Market 5 3. Value Proposition 6 4. 5 Forces Model 7 4.1 SWOT Analysis 7 4.2 5 Forces Model Analysis 8 5. Business Model and Revenue Streams 9 5.1 Osterwalder’s Business Model Canvas 9 5.2 Brokerage Business Model 9 5.3 Advertising Business Model 9 5.4 Business Functions 10 5.5 Revenue Streams 10 6. Web 2.0 Technologies 11 6.1 Tagging & Geotagging 11 6.2 Intelligence and Social Networking 11 6.3 Crowdsourcing 12 7. Conclusion and Final Recommendation 13 8. Appendix 14 9. Reference List 15 10. Relation of course material to report preparation 17
Image of page 3

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Business Report and Proposal 3 1. Introduction Chris and Lyn have commissioned DND Consulting Group to compose this business report. It is an evaluation and development of a business proposition for an online start up business. As a result of research and analysis, DND Consulting Group has formulated the idea of LiveDeals , a mobile application running on the Google Android and Apple iOS platforms. It offers users deals available for many different goods and services and is focused on customisation aggression. It does this through its use of geotagging and social media interaction with users. This report will do the following: List potential target markets and justify the choice of one target market Explain and describe the value proposition for the target market and how the product will meet this value proposition Analyse the opportunities and threats to the proposed online start-up and look at the five forces model Present an appropriate business model which can be used in the development of this business Explain and identify how emerging Web 2.0 technologies can benefit this proposal
Image of page 4
Business Report and Proposal 4 2. Target Markets 2.1. Potential target markets Chris and Lyn need a market focus to make their internet start-up successful. They knew that they needed a particular type of business or a particular type of buyer. The potential target markets for this online start-up are endless. There are a number of potential target markets listed below. Buyer Target Markets Age 18-25 year old students 26-35 year old young professionals/parents 36-45 year old seasoned professionals/parents o These groups can identify with the internet and can exploit the mobile application to its full potential Lifestyle Consumers with limited time as the application conveniently shows all nearby offers, saving time and money. Consumers restricted to a budget as not only does it save time but it also offers all the best offers that advertising businesses have made available.
Image of page 5

Info icon This preview has intentionally blurred sections. Sign up to view the full version.

View Full Document Right Arrow Icon
Image of page 6
This is the end of the preview. Sign up to access the rest of the document.

{[ snackBarMessage ]}

What students are saying

  • Left Quote Icon

    As a current student on this bumpy collegiate pathway, I stumbled upon Course Hero, where I can find study resources for nearly all my courses, get online help from tutors 24/7, and even share my old projects, papers, and lecture notes with other students.

    Student Picture

    Kiran Temple University Fox School of Business ‘17, Course Hero Intern

  • Left Quote Icon

    I cannot even describe how much Course Hero helped me this summer. It’s truly become something I can always rely on and help me. In the end, I was not only able to survive summer classes, but I was able to thrive thanks to Course Hero.

    Student Picture

    Dana University of Pennsylvania ‘17, Course Hero Intern

  • Left Quote Icon

    The ability to access any university’s resources through Course Hero proved invaluable in my case. I was behind on Tulane coursework and actually used UCLA’s materials to help me move forward and get everything together on time.

    Student Picture

    Jill Tulane University ‘16, Course Hero Intern