INFS ASS - EXECUTIVE SUMMARY This report aims to analyse...

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EXECUTIVE SUMMARY This report aims to analyse how business intelligence software can use existing or collected data to further MoveIn’s success as an Australian Real Estate Agency. Four business intelligence tools were proposed as the most able tools to help MoveIn achieve its priorities: Online Analytical Processing (OLAP), data mining, dashboards, and geographical information systems. Furthermore, it was determined that Business Analytics can strongly assist the research team to be more efficient but the team must first reconcile the differences between its approach and the more broader, company- encompassing approach of Business Analytics. Several issues relating to security, ethics and privacy were also identified but with a holistic cooperation and stringent security policies among other protective procedures, it is possible for MoveIn to guard itself against such threats. Solutions provided by Oracle, IBM and Birst were also examined. Due to the fact that each vendor had their own individual strengths and weaknesses, it was decided that a best-of-breed solution would be implemented. Cloud technology was also a consideration that weighed highly in light of the direction that business intelligence was heading towards. INTRODUCTION The Chief Information Officer of MoveIn has constructed four main priorities for 2013 and 2014 and requested a report detailing the use of Business Intelligence and Business analytics to achieve the proposed priorities: i) Improve managerial decision making about the location of new MoveIn and MoveIn Mortages agencies/franchise ii) Develop the capability to cross-sell across the real estate and mortgage businesses iii) Detect fraudulent activity by individual real estate agents iv) Improve the ability of the research team to capture useful data from NewHome and MoveInMortgages websites The following report will: - Examine the use of Business Intelligence tools such as OLAP, data mining, dashboards and geographical information systems to assist in achieving the priorities - Discuss the potential of Business Analytics to improve the effectiveness of the research team - Identify the main security, ethics and privacy issues that MoveIn should consider as part of the Business Intelligence strategy - Compare various solutions from Oracle, IBM and Birst and reach a recommendation of the products/solutions that should be adopted
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1. Discuss the potential of Business Analytics to improve the effectiveness of the research team. Business analytics (BA) is “the extensive use of data, statistical and quantitative analysis, explanatory and predictive models, and fact-based management to drive decisions and actions.” (Davenport & Harris 2007, p. 7) 1 It is used most heavily by marketing and operations followed closely by research; an indication in itself of the importance of BA for research (Liberatore & Luo 2010) 2 .
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  • Three '12
  • bradley
  • research team, MoveIn

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