Dan Ellis Acc 412 12-37 - are a lot of things that happen...

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Dan Ellis ACC 412 Mr. Mackie HW 12-37 1. I think they were successful in their strategies for the 2013 year. They increased their profits much higher than target performance. They expanded their business by adding another chocoliatier and increase the number products they offer. It all points to a growing business and their focus on custom labeling which seems to be working. 2. I would include customer satisfaction in the perspective. Satisfaction is a big part of their stragety. Since they focus on more than on type of labeling they should getting a lot of repeat customers. So they should see the how satisfied their customers are and work to improve performance if it is not where they want it to be. 3. I don’t believe market share of overall candy market is a good measure of market share because there
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Unformatted text preview: are a lot of things that happen outside of the business’ control. Like new business coming in and out of the market that changes the share of the overall market. 4. I do agree because the company should focus more on produc±vity improvements which will lead to changes in opera±ng income from the company. 5. They included that so they can show how good socially they are doing with today’s ±me to increase customers. The company is mee±ng almost all of the performances that they wanted to achieve minus the number of women and minori±es in the workface which they need to improve on....
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