week7 - For most businesses a website is an economic...

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For most businesses, a website is an economic necessity. But does your business need a mobile app too? "If a company is trying to accomplish a specific business goal, an app may be a great option," according to the founder of Green Lion Digital, a Bergen County-based company that provides web services to businesses and individuals. A mobile app is created specifically for a smart phone and its smaller screen. It lets customers clearly see photos and information for your business instead of a miniature version of your website. Mobile apps can be created for both Android and iPhone operating systems. According to Nielson, a global information company that monitors consumer behaviors, adults are spending an increasing amount of time collecting content through mobile apps. In addition, more Americans are using smartphones and tablets instead of personal computers to gain access to the web. Mobile apps for businesses, in particular, provide "a great area for businesses to explore
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