Week+11b_MKTG229_F'15_17_Web+design_Ch6

Week+11b_MKTG229_F'15_17_Web+design_Ch6 - DIGITAL MARKETING...

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start DIGITAL MARKETING MKTG 229 –2016 Ch 6 Web design
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 Session objectives 2 1. The Web development process: from planning to design and launch 2. Development & design best practice: principles of designing for persuasion. Evaluate the need for static vs. CMS website 3. Step-by-step guide to building a website
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 Web design 3 L01 Engine Engine UI UI UX UX Actions, experi- ences All visual elements: lay- out, color scheme, images, logos…
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 Basic premise 4 L01 Business objec- tives
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 Right of passage 5 L01 Visual design 1 st user encounter Shapes initial reactions Dictates bounce rates
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 Visual design 6 Aesthetics is very important But also: How the asset offers visual clues Use design as means of communicating Reinforce the message and assures of credibility Elements of design: Navigation, Layout, Headers, Footers, Credibility L02
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 Visual design guide 7 Defines all elements of design - Logo, as the center of corporate brand identity - Image library - Fonts (primary and body) -
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