Week+10b_MKTG229_F'15_15_SM+strategy_Ch15

Week+10b_MKTG229_F'15_15_SM+strategy_Ch15 - DIGITAL...

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start DIGITAL MARKETING MKTG 229 –2016
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 Session objectives 2 1. Strategic uses of Social media 2. Steps to creating a social media strategy 3. Documents and protocols to achieve success
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 Solving a business challenge 3 1. Communication and engagement and Community mindset 2. Support customer service 3. Reputation management 4. Awareness, Generating insights 5. Sales and lead generation L01
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 1. Engagement 4 First ever opportunity Two-way communication between brands, companies and customers In real-time Forced a community mindset Responsibility to the community Sense of nurturing L01
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 2. Customer support 5 Beginnings were scary… Slowly turned to a positive force in driving excellence Smart companies used it to shape-up L01
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 3. Reputation management 6 L01
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MKTG229_ Centennial college_Course material,CKandil_Fall2015 4. Build awareness 7 Unprecedented scale Rich behavioral data…richer targeting Dynamic response, in real-time L01
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