Video 16 slides-Balanced Scorecard and IT

Video 16 slides-Balanced Scorecard and IT - Balanced...

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Balanced Scorecard and IT Professor Hilal Atasoy, Ph.D.
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Learning Objectives 1. Describe the balanced scorecard framework 2. Explain the purpose of strategy maps 3. Describe different types of IT and why IT initiatives can be difficult to evaluate
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Problem 40% of financial executives say their company’s IT investments are proving little or no ROI A formal, structured approach that links IT investments to business performance can avoid problems The balanced scorecard is a widely-used tool that can help companies link their IT investments to strategic performance
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You Get What You Measure
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The Balanced Scorecard A strategic planning and management system Used extensively in business and industry, government, and nonprofit organizations worldwide Aligns business activities to the vision and strategy of the organization Improves internal and external communications Monitors organization performance
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Four Perspectives F i n a n c i a l P e r s p e c t i v e C u s t o m e r P e r s p e c t i v e B u s i n e s s P r o c e s s P e r s p e c t i v e L e a r n i n g & G r o w t h P e r s p e c t i v e I m p r o v e P r o c e s s e s E n h a n c e C u s t o m e r V a l u e G r o w R e v e n u e L o w e r C o s t s
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