CAPSTONE Introduction 2008

CAPSTONE Introduction 2008 - BA BA 3103/Fall 3103/Fall 2008...

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Unformatted text preview: BA BA 3103/Fall 3103/Fall 2008 2008 Integrated Integrated Business Business Applications Applications The The CAPSTONE® CAPSTONE® BUSINESS BUSINESS SIMULATION SIMULATION Why Why Simulate? Simulate? • Risk Free • Importance of Collaborative Learning • Learning By Doing • Compresses Time (1 Round=1Year) • Students Interacting Like Managers SENSOR SENSOR INDUSTRY INDUSTRY OVERVIEW OVERVIEW The The Marketplace Marketplace • Customers (OEMs) need sensors for their products • Initially one segment, now breaking into five • Very different customer demands developing between the segments • Diversification in the Low Tech Performance Traditional Size High Tech • In our industry we track the changing customer demand on a perceptual map • Over 8 years customers will demand much faster and smaller sensors • Market Segments will continue to diverge Low Low End End & & Traditional Traditional Customers Customers • “I want these sensors to be cheap” • “I want them to have been around for a while – no Beta Testing!” • “They have to be moderately reliable.” • “The technology doesn’t have to be cutting edge.” You’re not giving me what I want! High High End, End, Size Size & & Performance Performance Customers Customers • “These sensors have to be small, like micro, and fast” • “I need them to be right out of R&D, I’m talking ZERO years on the market” • “I’m willing to pay more to get what I want.” • “I like sensors to be very reliable.” And I’m not getting what I want! Ideal Ideal Spots Spots •Customers prefer products located in the darker areas. •Darkest areas represent the ideal spots Traditional customers prefer products located in the center of the circle Low End customers prefer products with slower performance and larger sizes High End customers want high performance and small size Performance customers prefer higher performance levels Size customers want smaller sizes SENSOR INDUSTRY ANALYST PROJECT ONGOING GROWTH Sees the next 8 years as consistent growth. All market segments increase at a nice “clip,” according to market analyst. “I see the entire market growing at around 14% or 15% per year. The High Tech market alone will be growing at a whopping 16%.” I hope those companies out there are ready for that kind of expansion!” COMPANY COMPANY OVERVIEW OVERVIEW SEC ANNOUNCES BREAKUP OF MONOPLOY FOR IMMEDIATE RELEASE The SEC, took dramatic action today by breaking up the monolithic corporation Sensors, Inc. In a statement to the press, the SEC outlined the reason and the outcome of this move. “We cannot allow monopolies of this sort to impact an entire industry! The customers that utilize these sensors are being held hostage.” “Effective immediately Sensors, Inc will be dissolved into the Andrews, Baldwin, Chester, Digby, Erie and Ferris companies.” The The Competition Competition ANDREWS DIGBY 6 Companies $100 Million in Sales 5 Product Lines BALDWIN 5 Segments ERIE Closed Marketplace WELCOME WELCOME TO TO YOUR YOUR NEW NEW COMPANY! COMPANY! Functional Functional Areas Areas Students need to coordinate strategy and tactics across the following areas of their company: R&D Marketing Production Finance Additional Modules - HR - TQM - Advanced Marketing - Labor Negotiations Research & Development •Meet customers’ evolving demands - Performance and Size •Building reliable (MTBF) products •Ensuring age of products meet customer demands •Create new products “Our products are not well positioned in the marketplace.” Marketing “Our products are not priced optimally. And many of our customers don’t even know our product exists.” •Pricing products •Establish customer awareness by promotion •Establish a sales force and distribution channels •Sales forecasting for products •Establish Credit Terms AR/AP Productio n “We are paying too much for labor costs. Very soon we will run out of capacity to meet demand.” •Buy/sell capacity of product lines •Automating production capacity •Schedule production for each line •Manage our fixed assets Finance •Finance capital investments •Issue Stock •Issue Long Term Bonds •Borrow Short Term •Issue dividends •Balance company’s debt portfolio •Examine company’s Proformas “We have poor cash flow and substandard financial ratios. We have no financial policy statement.” Proform as A great management tool driven by forecasts and projections. •Balance Sheet •Profit & Loss •Cash Flow •Financial Ratios •Balanced Scorecard RUNNING RUNNING YOUR YOUR COMPANY COMPANY THINGS THINGS TO TO DO DO ON ON AN AN ANNUAL ANNUAL BASIS BASIS To To Do Do List List •Establish business strategy for your company •Develop tactics for each department aligned with strategy •Analyze Capstone® Courier for current standings •Make decisions and upload them •Await for round to process Good Good Luck! Luck!...
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