Bonne Chance - Angela Lawrence Entp 306 Bonne Chance What...

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Angela Lawrence Entp 306 3/29/2016 Bonne Chance What are the decision points in the case? Rolex hasn’t been selling well recently Rolex has an option to sell 12.5% of inventory to other vendors to try to ensure balance between vendors Rolex allows vendors to do a promotion where customers can bring back watches that are still worth 20% of their original value to get a discount on a Rolex Swatch watches sell well, will create traffic through the store for other merchandise 10 salesmen, 2 office assistants, and custodial help Zimmerman bought the last order of Rolex watches and had to overdraw from the bank. The bank will not extend his line of credit TV commercials help sales in long run, paper ads help immediately Long time newspaper ad customer so they may give him some leeway on payments, but not much What decision needs to be made? Which strategies are best to ensure that Bonne Chance doesn’t go under? Are there options that will get it out of the financial crisis entirely?
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