Quiz2 - CAS100B Effective Speech Quiz 2 Chapters 6 8 9 10...

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CAS100B - Effective Speech Quiz 2 – Chapters 6, 8, 9, 10 and 11 Fall 2015 Mondays, 6:00 PM – 8:40 PM Who are you: __ ____ 1) The insurance company CEO is back, and once again, you are the communications assistant. Everyone else in the communications office is on vacation, and the CEO has been asked to speak as part of a town hall panel, discussing health care reform. The CEO says to you that there will be 150 people in attendance, from all ages, backgrounds and walks of life. Some have insurance and some do not; some are employed and some are not. He’d like you to brief him on what demographic audience groups may be there, and give him a quick situational analysis. (You can be creative here.) He’d also like a few examples of how he could tailor his messages to various demographic groups. (Hint: Think about health care in relation to all the different groups you might identify.) The people who already have insurance are probably annoyed that they have to discuss it so I would start by addressing them and explaining how these reforms are better for them than what they have. Then I’d aim him towards the people who do not have insurance (probably the younger half of the crowd) and make sure to stress just how important health care is and how quickly one accident will add up without insurance. Also be sure to explain that there are plans for all income types so no one should feel as though it is just too expensive. Curve ball: the AC just broke so try and crack a joke
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