FM 262 2.8.16 - FM 262 2.8.16 Types of Retailers General...

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FM 262 2.8.16 Types of Retailers General Trends Types of Retailers o Retail Mix o Assortment Services General merchandising Retailers Careers General Trends in Retailing New Types of retailers Globalization Growth in services retailing Growth in Omni shopping by traditional retailers Increase use of technology to reduce cost; Increase value delivered Types of Retailers and Retail Mixes Retailers use different retail mixes type of MERCHANDISE sold: Variety- (breadth)- number of merchandise categories a retailer offers Assortment (depth)- Number of different items in a merchandise category Variety is often refereed to as the BREADTH of Merch and the assortment is referred to as the DEPTH of Merch SKU- Stock Keeping Unit Types of Retailers and Retail Mixes- how they differ Services Store design, visual merchandising Location Pricing Merchandise Offering Variety (breadth of merchandise): wide vs. narrow o
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