FM 262 1.25.16 - Experiential Shopping initiatives more...

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Fm 262- Day One 1.25.16 Retail Trends 2016 NRF- National Retail Federation Product Transparency- every single detail about a product (honestby, everlane) Collaboration with unexpected partners- (Gap and Virgin Hotels) Personalization – making experience unique to everyone (Service, Customization) Value-driven dominance
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Unformatted text preview: Experiential Shopping initiatives- more experiences Service-centered focus- things that are going to help the whole experience seem seamless Mobile is the conduit between digital and physical Format Redux Revised- strategic areas of focus Reduction of the “knowledge deficiency gap”...
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